How to Write Buyer an Email for Writing Review
Guest post by Steve Rajeckas from Flip Those Books
Keeping an extremely high Amazon feedback rating is arguably the most impactful thing you can practice to safeguard your Amazon FBA business. If it drops even a tiny flake, you'll lose sales to sellers with meliorate ratings. And if it drops more than a bit, you lot're looking at a potential intermission from selling on Amazon, and maybe even the death of your concern.
That'southward why it'due south of import to be proactive and go every bit much positive feedback equally possible.
So… how exercise you do that?
It's pretty simple: enquire your customers for feedback.
Fortunately, for those of u.s.a. completely insufficient of time, asking customers for feedback is a completely automatable process.
We tin break information technology down into three easy steps:
- Craft a killer Amazon client feedback email.
- Load it into some feedback automation software.
- Make the software send information technology to every person who buys something from you.
Why a Good Amazon Customer Feedback E-mail is so Important
How would y'all react if two unhappy customers each left y'all negative feedback?
Would yous laugh and forget well-nigh it?
Or would you beginning to worry most an Amazon break?
When I first started selling on Amazon, I would have had the second reaction. Information technology was probably the most stressful role of running my business.
Of all the problems I had to deal with, negative feedback was the only ane that could actually put an finish to my selling on Amazon and send me careening back toward a ix-v hell.
I was scared of negative feedback because I didn't take much positive feedback to offset it.
A unmarried unhappy client would accept cut my feedback from 95% to 86%.
But one more unhappy customer would take sent me to 77%, putting my account at serious hazard of interruption.
And if I got a 3rd?
Better grit off the ol' resume.
Information technology was actually condign a problem.
Every fourth dimension I got an Amazon Seller app notification, my heart would start to race a piffling faster. I was checking my feedback obsessively, only breathing a sigh of relief one time I saw my 5-star rating was still intact.
It'due south been a year and a half since those rocky ancestry, and I'm happy to study that I don't take that stress anymore. I'g no longer scared of negative feedback.
Yous know why I'm non scared of negative feedback anymore?
Because I have a mount of positive feedback to start any negatives I might become.
I'm currently sitting at 99% positive feedback, with over 430 total ratings.
If I get nothing merely negative feedback every day for 30 days direct… my rating will nonetheless be over ninety%.
I was able to accumulate so much positive feedback — and the peace of mind that comes with it — because I crafted an effective feedback request e-mail.
How to Write an Effective Amazon Feedback Email
In that location's no magic formula to writing an email that clicks with everyone.
Humans are also different for any particular e-mail template to accept universal entreatment.
That being said, there are definitely some principles you lot can follow to increase your chances of persuading the customer to exit positive feedback.
1. Keep it short
Hither's the harsh truth: near of your customers don't care nigh you lot.
They only wanted to purchase something, and yous happened to exist selling it at a expert cost.
That's the extent of your human relationship with the client.
They don't care about you ‒ they only care that their purchase is on their doorstep by the delivery appointment.
So keep the bulletin short.
Don't smother them with a long-winded monologue about how you're a mom-and-pop family-endemic pocket-sized business who is so thankful for their patronage.
Most customers won't care nigh that nonsense.
They only want to digest what the email says and get on with their life.
Make that as easy as possible by limiting your email to the bare essentials.
ii. Tell unhappy customers to contact you
Make sure the customer knows they should message you if they have any issues or complaints…
…non exit feedback.
This is important ‒ you don't want your feedback outreach to backlash and state you negative feedback that wouldn't have been left if you hadn't contacted the customer.
3. Be direct
You desire your customers to leave feedback… then don't beat around the bush.
Be directly and simply ask them to exit feedback.
At that place's nothing in it for them, and then don't waste material their fourth dimension explaining why it'southward a good idea for them to leave feedback.
If they're willing to help you, they will.
If they aren't willing, and then exist it.
4. Be conversational
When writing your email, pretend you lot're face-to-face with the client.
Use their name.
Thank them for their purchase.
Treat them like a person.
I know I mentioned earlier that you don't want to waste material their time, and that's true… simply yous tin can nevertheless insert some polite decorum without bloating the copy.
It makes the e-mail more personable, and makes information technology seem like you actually sabbatum downwardly and typed it out yourself.
five. Make the subject line intriguing
Without a persuasive subject line, the rest of your e-mail doesn't matter… because the customer volition never open the e-mail and read it.
In that location are whole websites and books defended to crafting good email subject lines, so I won't too much into the nitty-gritty here.
I just have 1 piece of advice: pique the customer'due south interest.
The subject line I use to pique their interest is Regarding your Amazon order [#club-id#].
The [#order-id#] matter is a tag I use in the feedback automation software I use.
Information technology automatically inserts the order number into the electronic mail, which looks similar this in the customer's inbox: Regarding your Amazon social club 112-4599471-6897634.
This discipline line gets me a 35% open rate, which is pretty damn good for a cold electronic mail.
It has such a good open rate because it's a mystery.
It's straightforward, withal tantalizingly ambiguous.
The client thinks, "Something has changed with my order… but what is information technology? Is there something wrong? I'd better open up the electronic mail and bank check."
Related: What is the Amazon Request A Review Button?
half-dozen. Make the e-mail useful
Don't just spam people out of the bluish request for feedback.
Find a legitimate reason to contact them, and and then tack your feedback request on at the end.
I utilize the delivery of the particular every bit my reason for contacting the customer.
Using feedback software, I can schedule my feedback asking email to transport right when the package is delivered.
This mode, the customer isn't peeved when they click on my mysterious subject line just to find my annoying ass asking them to go out me feedback.
Letting the customer know their bundle has been delivered is genuinely useful data, and gives you lot a legitimate reason to contact the client.
Because the purpose of the email isn't frivolous or self-serving, the client will be more open to helping me when I ask them to leave feedback at the end of the email.
7. Include information specific to the customer
You don't want the email to seem similar a generic message that gets spammed out to anyone who buys something from you.
Go far personal and unique to the client.
Y'all tin can exercise this by incorporating as much client-specific information as possible:
- Their first name
- Their society ID
- The production name
- The shipping courier that delivered the product
eDesk Feedback tin populate your email with this information. Yous just accept to utilise the proper tags in your template.
8. Tell the customer they can reply to the email
If a customer replies to your feedback electronic mail, Amazon will send their bulletin to your Amazon Seller message inbox.
Unhappy customers will be more probable to message you lot if they can just answer similar they do with every other message in their inbox.
If you straight them to a separate contact page, at that place's a good chance they won't bother, and any complaints might terminate up equally negative feedback instead of as a harmless bulletin.
9. Check for errors
Brand sure the email doesn't accept whatsoever blatant grammer, spelling, or formatting errors.
While it isn't a huge deal, it's worth the actress minute to make sure you lot come off as professional in this electronic mail that thousands of people will cease up reading.
Annotation: Make sure yous exit space between your information tags (like [#guild-id#]) and the surrounding text. Otherwise, at that place won't exist any space between the information inserted by the tags and the words next to them.
Amazon Feedback Email Template
If yous apply eDesk Feedback, this is the standard feedback request template that combines sellers feedback and product review request into one.
If you use another kind of feedback automation software, this template volition probably all the same work, you'll just take to edit the tags to lucifer your software'south syntax.
Order ID: #order_id#
Hi there,
Cheers for your social club of #product_name#.
I am delighted you've chosen our company, #channel_title# on Amazon to buy this particular.Rate your buying experience
Delight leave your feedback here about how we equally a company handled your packaging and delivery.
It takes merely a minute and your feedback can help us amend.Review your product
Please leave your product review hither so that other Amazon shoppers can meet what you think of this item.Accept any bug?
Just answer to this electronic mail and I'll become correct on the case.Kind regards,
#channel_title#
Concluding Thoughts
Edifice up a well of positive feedback is something every Amazon seller should be doing. It's a smart and proactive style to ensure your business can thrive for years to come.
The best mode to build upwardly that positive feedback is by writing a persuasive feedback asking email and using feedback automation software to automatically send it to your customers.
At that place's no perfect formula for writing a winning email, but the following tips will point yous in the right direction.
- Proceed it short
- Tell unhappy customers to contact you lot
- Be direct
- Be conversational
- Make the subject area line intriguing
- Brand the e-mail useful
- Include information specific to the client and their order
- Tell the customer they tin can respond to your email
- Check for errors
Learn more virtually eDesk Feedback and our Amazon Request a Review functionality.
Source: https://www.edesk.com/blog/amazon-feedback-request-email/
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